BUS 365 Week 9 Quiz – Strayer New
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Quiz 8 Chapter 11
Business Intelligence and
Decision Support
Multiple
Choice
1.
Managers rely on business intelligence, data mining, and the decision
support systems in order to minimize __________.
a)
business processes
b)
inventory loss
c)
customer dissatisfaction
d)
uncertainty
2. What
levels of management can today’s BI vendors’ products and
software-as-a-service (SaaS) packages support?
a) tactical
or operational
b) strategic,
tactical, or operational
c) strategic
or operational
d) entry
and middle
3. What
types or sizes of organization can afford today’s BI packages?
a)
Fortune 500 and national government agencies only
b) major
global corporations only
c) major
global and large corporations only
d) all
sizes including small and medium enterprises
4. The
latest BI tools provide __________, which are reducing managers’ dependence on
analysts and tech staff.
a) a
high degree of self-sufficiency
b)
complex interfaces
c)
programming languages
d) query
languages
5. DIRECTV’s business model is based on great customer
service, attracting new customers, and preventing __________, in which
customers switch to a competitor’s service.
a) SCM
b) CRM
c) customer churn
d)
customer downsizing
6. As a
manager, what type of problems would indicate that you could benefit from a BI
solution?
a) Not
having the right data
b) Low
demand products
c) Slow
network speeds
d) High
fixed costs
7. From
an IT perspective, which of the following best describes BI and BI apps?
a)
Stand-alone
b) Support
a specific objective
c) Acollection of ISs and technologies
d)
Web-based systems designed for for-profits
8. The
value of __________ to managers is that these apps pull data from a data
warehouse or other data store and then graphically depict the data in
meaningful displays.
a)
analytics
b)
mashups
c)
decision support systems
d)
dashboards
9. The
term __________ started in the music
world, but has been adopted by IT to mean an application that combines data
from different sources into a new application.
a)
analytics
b)
mashup
c)
visualization
d)
dashboard
10. WildTrack is using a BI
data analysis solution from SAS to track and monitor their constantly changing
__________, which are endangered
African rhinos.
a)
accounts
b) inventory
c) raw
materials
d)
supply chain
11. At
Jamba Juice, poor quality data was damaging profits so traditional BI was
deployed at the __________ level; and operational BI was deployed at the
__________ level.
a)
corporate; store
b) transaction;
product
c)
accounting; marketing
d)
strategic; regional
12.
__________ BI apps use real-time or near real-time data in order to support
line managers who need to monitor performance of his or her business processes.
a)
Strategic
b) Operational
c)
Tactical
d)
Traditional
13. In a
tight economy with high interest and unemployment rates, any business project
requiring a large financial investment needs to __________.
a) be
economically justified
b) be
approved by all senior managers
c)
provide a competitive edge
d)
improve operational efficiency
14. When
you need to justify an IT investment, a(n) __________ is required to document
your initiative and to move it through the approval and funding process.
a)
budget
b) business
case
c) ROI
d)
payback analysis
15.
Which of the following is not one of the three key business goals used to sell
management on the need for a BI consolidation program?
a)
Lowering total cost of ownership
b)
Enabling businesspeople to analyze information
c)
Increasing productivity
d)
Improving consistency of and trust in information and analytics
16.
Which is not a characteristic or benefit of BI?
a) helps
eliminate blindspots
b)
integrates data silos
c)
presents data in visual displays
d)
implemented by end-users
17. An
advantage of __________ is that they are a way to access a particular view of
data or to analyze what’s happening.
a) OLAP
b) data
mining
c)
predictive analytics
d)
queries
18.
Three core functions of __________ are query, reporting, and analytics.
a) BI
b) OLTP
c) data
warehousing
d) OLAP
19. Data
mining and __________ tools are used to find relationships that are not
obvious, or to predict what is going to happen.
a) DSS
b)
reporting
c)
predictive analytic
d)
queries
20.
After data has been loaded into a data warehouse, data tables can be linked to
form __________, which is another term for multidimensional databases.
a) data cubes
b)
relational databases
c) OLAP
d) ETL
21. Why
does UPS use data analysis and visualization as part of its tactical and
strategic planning process?
a)
Delivery time is mission-critical
b)
Workers need to quickly adjust operations as new information is received
c) To
build a single version of the truth
d) a and
b
22. The
IT architecture that is needed for BI depends on each of the following factors
except:
a) the
number of event-driven alerts
b) the
number and type of data sources or ISs
c) how
much data extraction and transformation needs to be done
d) the
reporting timeliness that’s needed
23.
Planning a BI implementation is a complex project and includes typical project
management steps. Therefore, the first step in the BI planning process is to
_____.
a)
define the scope
b)
define the budget
c)
identify the resources needed
d)
define the timeline
24.
Extracted data, particularly when it’s extracted from multiple sources, is not
in usable format. Because of this problem, __________ tools have to map the
field names of the same data types; and then reformat the data itself into a
standard format.
a) data
transformation and loading
b) data
extraction and transformation
c) data
query and reporting
d) data
visualization
25.
__________ is the ability to get to data details at several levels, which can
be done by a series of menus or by query.
a) Ad
hoc analysis
b) Key
performance indicator
c)
Critical success factor
d) Drill
down
26. An
advantage of more advanced dashboards is that they present KPIs, trends, and
exceptions using __________.
a) Adobe
Flash animation
b) Excel
c)
Powerpoint
d) PDF
27. The
strategic objective of __________ is to optimize the overall performance of an
enterprise.
a)
analytics
b) business performance management (BPM)
c)
dashboards
d)
reporting
28. Today, BI ranks near the top of many
companies' IT purchase plans. What is the underlying reason for this interest
in BI?
a) Costs
and complexity of BI software have dropped significantly.
b)
Managers are more IT and database literate.
c)
Inflation and energy prices are cutting into profit margins and consumers'
disposable income.
d) All
of the above
29. Text
from documents, electronic communications, and e-commerce activities needs to be
codified, which is typically done with __________.
a) HTML
(Hypertext Markup Language)
b) Java
c) C++
d) XML
(eXtensible Markup Language)
30. In a
__________, you are trying to find what others have prepared. With __________,
you are trying to discover new patterns that may not be obvious or known.
a)
query; Web mining
b)
query; data mining
c)
search; text mining
d)
search: reporting
31. __________ is used to understand
customer online behavior, evaluate a Web site's effectiveness, and quantify the
success of a marketing campaign.
a) Text
analytics
b)
Visualization
c)
Clickstream
d) Webmining
32.
Which is not one of the characteristics or objectives of data mining?
a) The
miner is often an end user.
b)
Business sections that most extensively use data mining are manufacturing.
c) Data
mining tools are readily combined with spreadsheets.
d)
Sophisticated tools help to remove the information buried in corporate files.
33. Data
mining is important in detecting __________, especially in insurance claims and
credit card use.
a)
fraudulent behavior
b)
errors
c)
prospective customers
d)
alerts
34.
Managers’ roles can be put into three categories based on Mintzberg. Which is
not one of those categories?
a) Interpersonal role
b) Informational role
c) Strategic role
d) Decisional role
35.
Decision makers go through four systematic phases. Which is the first phase?
a)
choice
b)
design
c)
intelligence
d)
knowledge
36.
Managers rely on decision models because they __________ the situation or
problem.
a)
simplify
b)
detail
c) solve
d)
explain
37.
Planning new services to be offered, hiring an executive, predicting markets,
or choosing a set of research and development projects for next year are
examples of __________ decisions.
a)
structured
b)
semistructured
c)
unstructured
d)
operational
38.
Formal business procedures, cost minimization, profit maximization and
algorithms, such as those used by eHarmony to match its members, are example of
__________ decisions.
a)
structured
b)
semistructured
c)
unstructured
d)
operational
39. A
properly designed __________ is an interactive application to help decision
makers compile data and then analyze the data using business models.
a) TPS
b) MIS
c) SOP
d) DSS
40. A
key benefit of DSSs is that they make it easy for manager to perform
__________, which is the study of the impact that changes in one or more parts
of a model have on the outcome.
a)
sensitivity analysis
b)
comparisons
c)
pivots
d) goal
seeking
41.
Basic components of a DSS include each of the following except:
a)
database
b) model
base
c) user
interface and users
d)
network
42.
Since the 1960s, there have been five major generations, or cycles, of
computing. Which represents those generations in order?
a)
mainframes, miniframes, PCs, desktop Internet computing, mobile computing
b)
minicomputers, servers, PCs, wired
computing, wireless computing
c)
mainframes, supercomputers, PCs, mobile computing, Internet computing
d) PCs,
laptops, netbooks, mobiles, embedded processors
43.
According to Morgan Stanley’s Global
Mobile Internet Report (2009), __________ may be the fastest growing and
most disruptive technology we have ever seen.
a) PCs
b)
client/server
c)
mobile computing
d)
Google
44. The
__________ is the infrastructure for new generations of Web and mobile apps.
a) cloud
b) broadband
network
c) 3G
network
d) 4G
network
45.
Regarding mobile intelligence, __________ are locations such as the commuter
train, aisle in a store, line in a factory, or retail floor where business
people can make decisions without delay.
a) data
centers
b)
decision sweet spots
c) RFID
d) Wi-Fi
True/False
46.
Twitter, Foursquare, and other real-time media add to or leverage capabilities
of smartphones--improving your ability to be well-informed in real-time.
47. BI
systems have eliminated a common organizational problem, which is
simultaneously having too much data but somehow not enough.
48. It’s
tough for managers to fully understand BI because BI apps are not stand-alone
systems nor do they support a specific objective, as do SCM systems.
49.
For-profit and nonprofit enterprises are getting more value from BI and
existing data by extending information to all managerial levels and to
employees.
50. Knowing how to interpret and
act on the results from queries, reports, or analytics depends on BI
capabilities.
51.
Customer satisfaction, profitability, and sales per employee are examples of
CSFs.
52. The
BI capabilities of TRAC2ES include integrating data to give military decision
makers a clear view of all the paths leading toward resolving resource
allocation problems in order to save lives.
53.
Integrating data for BI apps is complex because when data is extracted from
multiple sources, the data are not in usable format.
54.
Managers can better meet demands from customers, shareholders, and policymakers
for environmentally-friendly business practices by using BI dashboards.
55.
Given that approximately 20 percent of all collected/stored information is in
text or nonnumeric format, text
mining and Web mining are major growth areas.
56. Data
mining techniques are well-suited
to analyze financial time series data to find patterns, detect anomalies and
outliers, recognize situations of chance and risk, and predict future demand,
prices, and rates.
57. When you search for a certain book on
Amazon.com, the site uses predictive and visualization tools to cross-sell by presenting to you a list
of books purchased by customers who had bought that book.
58.
Sensitivity analysis is extremely valuable in DSSs because it makes the system
flexible and adaptable to changing conditions and to the varying requirements
of different decision-making
situations.
59. The
speed with which Apple’s iPhone and iTouch have sold is an indicator that MI
(mobile intelligence) apps will be in high demand.
60.
Powerful devices using 3G IP-based networks combined with easy-to-use software
are unifying communications.
Short
Answer
61.
__________ refers to acollection
of ISs and technologies that support managerial decision making or operational
control by providing information on internal and external operations.
62.
__________ tools, e.g., dashboards and mashups, are the user-interfaces that
help people understand the numbers.
63.
Justifying an IT investment is also known as making a __________ for it.
64.
__________ are areas in
which managers fail to notice or to understand important information—and as a
result make bad decisions or do nothing when action is needed.
65.
Multidimensional (3D) views of data, such as sales revenue data, are referred
to as __________.
66.
__________ techniques are well-suited
to analyze financial time series data to find patterns, detect anomalies and
outliers, recognize situations of chance and risk, and predict future demand,
prices, and rates.
67. A
decision __________ is a simplified representation, or abstraction of reality.
68.
__________ decisions are so well-defined that they can be automated or become
standard operating procedures (SOPs) and do not require a DSS to solve.
69.
__________ devices are becoming the world’s dominant computing platform.
70. In
the __________ era, businesses that don’t yet exist may evolve into industry
leaders as did Facebook, YouTube, and Twitter.
Essay
71.
Identify three data-related business problems, or difficult situations, which
indicate that an organization could benefit from improved intelligence from BI
tools.
72.
Identify and explain the three major types of BI.
73.
Explain data mining. List three characteristics or objectives of data mining.
74. What
are DSSs? What types of decisions are best suited for support by a DSS? List
and briefly explain the 4 basic components of a DSS.
75.
Describe the mobile intelligence infrastructure. What factors are driving MI?
Describe a MI app that you would find valuable as a manager.
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